In a season where NFL viewership is down, moving the Rams to LA may be the NFL’s ticking time bomb.
By: Kyle E. Castro

Photo by Erik Drost
Jeff Fisher is one of the biggest anomalies in professional sports. The mustache and the headset seem somewhat cliché of someone who would fit the old ball coach persona. In a way, we’ve all fallen for him, the guy whose job security is seemingly constructed from the nostalgia of one season. Maybe one play. I still get that feeling every time I see him, that “Music City Miracle” feeling. What a play. Again, what a play.
And the legends that spilled forth from that 1999 Titans team, they carry coach Fisher too. Javon Kearse, Samari Rolle, Eddie George, Steve McNair, Keith Bullock and the sure-handed Frank Wycheck ( so memorable, those are not listed from reference but from memory). Truly fitting of the “Titans” name. Newly converted from the Tennessee Oilers, the Titans made a Super Bowl run in their first year dawning the two-tone blue. And the miracle. What a play. It’s burned into many memories. Living in Nashville, you meet thousands who swear they didn’t leave early that day. It’s all tied together by that last, stretching reach of Kevin Dyson’s hand towards the goal-line as the clock hits zero. What a game. They almost had the “Greatest Show On Turf” pinned.
It’s all wind beneath Jeff Fisher’s wings. When you read about it, watch it, listen to it or think about it, you feel the mystique. It’s hard not to think that Jeff Fisher somehow eked years of job security out of this one season. This one play.
Fast forward to January of 2016, the owners agree on a deal that would bring the Rams to the LA (www.espn.com). Fast forward to yesterday. The newly located LA Rams announce that Jeff Fisher has been fired, in light of the contract extension that took place the week before.
The NFL had to get their share of the LA market. They just had had to. How had the NFL been out of the LA market so long? They pushed for years and it actually happened. The Rams seemed to be an easy choice as they placed in the bottom quartile for viewership and attendance on a consistent basis. A revival seemed necessary.
There is nothing wrong with this in and of itself. The NFL to LA theory makes sense in capable hands. However, the NFL seemed to have such an eye on the market share and the greenbacks that the league was blinded to the tectonic catastrophes that were lying ahead.
“You see, before the season started, Jeff Fisher was only 9 losses away from becoming the losingest coach in NFL history.”
If the NFL had one shot at LA, it was a misfire. Admittedly, the NFL and the owners association had no way to foresee the catastrophe that laid ahead. Unless of course, they were keeping their eyes on the record book. You see, before the season started, Jeff Fisher was only 9 losses away from becoming the losingest coach in NFL history (www.stltoday.com). On the day of his firing, Jeff Fisher had tied with Dan Reeves for all-time career losses at 165. To give you perspective, Don Shula is the NFL’s winningest coach at 328 wins. It only took Fisher 22 years to amass his 165 losses which is 9 more than Shula’s 156. The problem for Fisher is that Shula coached for 11 more years than Fisher which tips the scale just a bit. However, Stan Kroenke felt comfortable with Jeff Fisher paving the NFL’s way into the LA market. Even though in 22 years of coaching, Fisher averaged just 7.86 wins a season.
And then there is the draft/QB situation. Although we could get into scouting issues across the entire league, let’s focus on the Rams. The Rams made a blockbuster trade, sending a package of present/future picks to the Titans, receiving the first pick in the draft in return. With the first pick, they selected CAL’s Jared Goff(ironically, because of the Rams record, the Titans will get a top 5 pick in 2017). Ahead of future starters Carson Wentz and Dak Prescott, Jared Goff didn’t even dress for the active roster in week 1.
Think about that for a second…
The newly branded, trailblazing LA Rams, led by the soon-to-be losingest coach in NFL history, take a QB in the first pick of the 2016 draft who wasn’t even good enough to dress for the season opener. Instead, they opt for Case Keenum? That’s right ladies and gentlemen, the NFL BURSTS into the LA scene with Case. Keenum. In the pass happy, QB centric NFL-Jeff Fisher leads the charge with Case Keenum. Magic. Kobe. Dickerson. Koufax. Robinson. Keenum? The Mount Rushmore of LA sports molds before our very own eyes! And if we’re talking Canton, go ahead and make room for Tavon Austin and Kenny Britt.
And what about Todd Gurley? Last season, Todd Gurley was a revelation. He’s the kind of player that you can build an entire franchise around. This year? He’s the invisible man and by no fault of his own. With no line and the virgin, Jared Goff’s inept quarterbacking, Gurley has gained just 740 yards in the first 13 games of this season as compared to his 1,104 yards in 13 total games last season (www.nfl.com). His yards per carry are down from 4.8 to 3.3. Somehow, the Rams offensive scheme has erased an elite offensive player from the league, who is quite possibly the closest thing the Rams have to a “face of the franchise”. Gurley supports this sentiment with his recent accusations of the Rams running a “middle school” style offense (Yahoo Sports).
So what does this say about the NFL? As they eye London and Mexico as potential landing spots for future NFL franchises, you have to wonder if Stan Kroenke’s mishandling is being taken as a precaution for future geographical misalignment. It makes the NFL look like they were so blinded by the opportunity that they chose not to anticipate the missteps buried just below the surface of the Rams organization.
“In the case of the NFL, it’s greed over game.”
Many obstacles stand in the way of the NFL gaining back its bountiful viewership. Anthem-protesting backup QB’s, election years and bad weekday games all pose a problem. Say what you will but it’s all about the product on the field. In the case of the NFL, it’s greed over game. Maybe next year we’ll see Josh McDaniel or some up and comer turn the LA ship around. Until then, there is unrest for the NFL in the land of Magic, Kobe, Koufax and Robinson.
